---
title: "Consumer surveys show a growing distrust of AI and firms that use it"
url: https://diffcoin.com/consumer-surveys-show-a-growing-distrust-of-ai-and-firms-that-use-it/
description: "Consumers are developing a widening “trust gap” with companies using artificial intelligence, with many airing concerns about the potential unethical use…"
published: 2023-08-29
updated: 2023-08-29
author: "Mila"
site: "Diffcoin"
---

# Consumer surveys show a growing distrust of AI and firms that use it

Consumers are developing a widening “trust gap” with companies using artificial intelligence, with many airing concerns about the potential unethical use of the technology, according to a new Salesforce survey.

On Aug. 28 the customer relationship software firm released survey results from over 14,000 consumers and firms in 25 countries that suggested nearly three-quarters of customers are concerned about the unethical use of AI.

Over 40% of surveyed customers do not trust companies to use AI ethically and nearly 70% said it’s more important for companies to be trustworthy as AI tech advances.

> One thing’s clear: there’s risk of an AI trust gap.
> 
> As more and more businesses use AI, it’s on the brands to earn their customers’ trust.
> 
> Check out more findings from the new State of the Connected Customer Report: [pic.twitter.com/Roa0BJjFoQ](https://t.co/Roa0BJjFoQ)
> 
> — Salesforce (@salesforce) [August 28, 2023](https://twitter.com/salesforce/status/1696236699926544732?ref_src=twsrc%5Etfw)

Salesforce highlighted that respondents have become less open to using AI since last year.

In its 2022 survey, over 80% of business buyers and 65% of consumers were open to using AI to improve experiences — both have dropped respectively to 73% and 51%.

### More problems than it solves

Meanwhile, a separate survey of nearly 1,500 Australians released Aug. 28 by market research firm Roy Morgan found nearly 60% of those surveyed agreed AI “creates more problems than it solves.”

One in five also believed the tech would risk human extinction by 2043 — echoing fears from AI pundits who signed a letter in May agreeing that mitigating human extinction risks from AI should be a global priority.

*Roy Morgan’s survey was conducted alongside the newly formed lobby group Campaign for AI Safety. Source: Roy Morgan*

However, despite the two recent showing a growing distrust of AI, another shows a majority in the United States haven’t heard of — let alone even used — what’s arguably the most widely-known AI chatbot.

***Related:*** ***OpenAI debuts ChatGPT Enterprise — 4 times the power of consumer version***

An Aug. 28 Pew Research report of over 5,000 Americans found that 18% had actually used OpenAI’s ChatGPT.

Around a quarter overall had heard of the chatbot and of the ChatGPT-aware cohort it was mostly those under 30 years old — around 40% — who had used the bot at least once.

*Men, those under 30 and those with a postgraduate education were the most likely to have ever used ChatGPT. Source: Pew Research*

As a global debate on how to regulate AI takes place — both sides of the U.S. political aisle that are aware of ChatGPT, nearly 70% overall, cited a greater concern about the government not going far enough in regulating AI chatbot use.

***Magazine:*** ***How to control the AIs and incentivize the humans with crypto***

[Source link](https://cointelegraph.com/news/consumers-increase-distrust-artificial-intelligence-salesforce-survey)