---
title: "Improbable sells gaming venture for $97M, shares 2024 metaverse predictions"
url: https://diffcoin.com/improbable-sells-gaming-venture-for-97m-shares-2024-metaverse-predictions/
description: "The metaverse technology company Improbable has announced in an end-of-the-year statement on Dec. 18 that it had sold its Web3 gaming venture, The…"
published: 2023-12-18
updated: 2023-12-18
author: "Mila"
site: "Diffcoin"
---

# Improbable sells gaming venture for $97M, shares 2024 metaverse predictions

The metaverse technology company Improbable has announced in an end-of-the-year statement on Dec. 18 that it had sold its Web3 gaming venture, The Multiplayer Group, to Keywords Studios for £76.5 million ($97.1 million).

Herman Narula, the co-founder and CEO of Improbable, called Keywords “a like-minded business partner” and said he was delighted to see MPG embark on a new chapter. Keywords works with large names in the gaming industry, such as Activision Blizzard, Bethesda, Zenimax, Epic, and 2K.

> “Nurturing and fostering ventures across Sports, Web3 and fashion is at the heart of our philosophy and allows us to realize lasting value.”

Narula said this deal is a part of its venture strategy for the forthcoming year. Improbable originally acquired MPG in 2019 for around £30 million.

Cointelegraph has contacted Improbable for more information on the sale, but hasn’t yet received a response.

***Related:*** ***Web3 firm sees future where gamers rent out their in-game assets for crypto***

Improbable also released its predictions for the coming year, stating the metaverse and Web3 are not “yesterday’s news.”

Narula said:

> “The metaverse is poised for growth in 2024, fueled by the convergence of gaming, VR/XR, and Web3 technologies.”

According to the Softbank-backed metaverse developer, 2024 will also see more consolidation and streamlining in the gaming, Web3 and crypto sectors, which it says will result in a “stronger, more resilient, and more cohesive startup ecosystem.”

In 2023, Improbable partnered with Major League Baseball (MLB) to create a virtual baseball stadium for fans to join in on games in digital reality.

Improbable forecasts more physical-digital crossover experiences in the gaming world and the growing use cases of generative artificial intelligence (AI) in content creation and business applications.

Peter Lipka, the company’s co-founder and chief operating officer, added that AI has revolutionized how businesses operate and predicts AI-generated 3D interactive objects will surface in 2024.

Improbable isn’t alone in anticipating a big year for Web3 and gaming. In a recent interview, two GameFi executives Yat Siu and Johnson Yeh told Cointelegraph they believe more users will step into Web3 next year via blockchain games.

***Magazine:*** ***Web3 Gamer: Shrapnel wows at GDC, Undead Blocks hot take, Second Trip***

[Source link](https://cointelegraph.com/news/improbable-sells-gaming-venture-97-m-metaverse-predictions-2024)