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Samsung launches metaverse store in Decentraland

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On Jan. 6, 2021, the consumer electronics giant announced the opening of a virtual replica of its iconic New York physical store in order to enhance customer interaction at a time when COVID-19 is keeping people away from physical shops.

The Samsung metaverse store is a replica of a real-world shop situated at 837 Washington Street in New York City’s Meatpacking District in Manhattan. The Samsung 837X shop will now be accessible on the metaverse for a limited time. The company claims that it is one of the largest brand land takeovers in Decentraland, a blockchain-powered metaverse.

Customers must first enter Decentraland using a web browser to access the store. After logging in, their avatar will be sent outside Samsung’s metaverse structure. When the avatar enters the lobby, a virtual guide will lead the avatar to one of three interior rooms: sustainability, customization and connection.

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Mila

Mila doesn’t only cover Blockchain and crypto, but she does focus the bulk of her writing efforts on this emerging technology and how it is impacting not just US markets, but global markets too. From the British Virgin Islands to China, her reporting leaves no global crypto stone unturned. Her tenacity and candid opinions on the impacts of crypto and Blockchain have made her a leading voice in the industry and a top source of truth to the curious masses.

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