Is Bitcoin’s Historic Quarter Being Ignored by Mainstream Media? Decrypting the Disconnect.
Overview
In the second quarter of 2025, Bitcoin Perception, a reputable market intelligence firm, conducted a study on the media coverage of Bitcoin. The findings revealed a notable split in sentiments across 18 major media outlets, totaling 1,116 articles. Surprisingly, elite financial publications like The Wall Street Journal, Financial Times, and The New York Times showed a lack of interest in covering Bitcoin, with only a handful of articles published.
Despite the mainstream media’s polarization, high-volume financial media outlets like Forbes, CNBC, and Barron’s stepped up to fill the gap. Forbes, in particular, stood out with its extensive coverage, focusing on retail and institutional adoption, and receiving positive sentiment for Bitcoin-related mining stories. CNBC also contributed significantly by highlighting Bitcoin’s role in banking, finance, and investment vehicles, showing a departure from traditional narratives.
On the flip side, traditional news outlets like The Independent and Fox News maintained a more negative stance towards Bitcoin, especially on topics like crime, legal issues, and cybersecurity. This conflicting narrative reflects the ongoing debate surrounding Bitcoin’s relevance and potential risks.
Bitcoin Perception pointed out that the limited coverage from elite financial media outlets may not necessarily reflect Bitcoin’s legitimacy issues but rather institutional hesitance. This “ostrich strategy,” as they described it, creates a gap in information for institutional investors who rely on these outlets for market insights.
In summary, the Q2 2025 media coverage of Bitcoin painted a diverse picture with varying sentiments across different outlets. The rise of Bitcoin as a top-performing asset and its increasing adoption in the market pose challenges for traditional media to adapt their narratives accordingly. As the cryptocurrency landscape continues to evolve, it will be interesting to see how media coverage shapes public perception and institutional decisions in the future.
