Unprecedented Bitcoin Quarter Ignored by Mainstream Media – Are They Missing the Crypto Boom?
Overview
In the second quarter of 2025, Bitcoin Perception, a respected market intelligence firm, conducted a detailed analysis of mainstream media coverage surrounding Bitcoin. The findings revealed a landscape that was far from unified, with a mix of positive, neutral, and negative sentiments across 1,116 articles published by 18 major outlets.
Surprisingly, elite financial publications like The Wall Street Journal, Financial Times, and The New York Times seemed to have largely overlooked Bitcoin, with only a handful of articles scattered among them. This is quite intriguing considering Bitcoin‘s stellar performance as the top asset of the past decade, its adoption by corporate treasuries, and the surging volumes in ETF trading.
However, the coverage gap was aptly filled by high-volume financial media outlets such as Forbes, CNBC, and Barron’s. Forbes, in particular, stood out by publishing a significant number of articles with a positive slant, especially emphasizing retail and institutional adoption. CNBC, on the other hand, focused on Bitcoin’s impact on banking, finance, and investment vehicles, showcasing a narrative that mirrors market developments rather than conforming to traditional beliefs.
Fortune and Barron’s also contributed to the discourse with a mix of positive and negative sentiments, showcasing a healthy skepticism while acknowledging Bitcoin‘s growing influence in the market. Meanwhile, traditional news outlets like The Independent and Fox News, while maintaining a somewhat negative stance, acknowledged Bitcoin‘s relevance, albeit with some reservations.
Bitcoin Perception’s analysis shed light on what they termed as an “ostrich strategy” adopted by elite financial media. This strategy, characterized by a lack of coverage, hints more towards institutional reluctance rather than questioning Bitcoin‘s legitimacy. This approach, according to the report, creates information asymmetry for institutional investors who heavily rely on these outlets for market insights.
In conclusion, the diverse media coverage of Bitcoin in Q2 2025 reflects the evolving narrative surrounding this digital asset. While some outlets remain cautious, others are embracing Bitcoin‘s growing role in the financial landscape. The industry analysts will continue to monitor these trends closely, as they provide valuable insights into the shifting perceptions and attitudes towards Bitcoin among mainstream media outlets.
