Coinbase Rebrands Wallet Experience Under Base App: Adding Social And App Features
Base, the Ethereum layer-2 network built by Coinbase, has officially unveiled a major evolution in its product strategy with the launch of the Base App—a reimagined version of the Coinbase Wallet. This move marks the beginning of a new chapter, positioning Base as a frontrunner in the race to build the first true “everything app” for Web3.
More than just a rebrand, the Base App represents a fundamental shift in vision. Inspired by platforms like WeChat, the app bundles trading, payments, messaging, social features, and dApp discovery into a single user interface. The goal? To onboard the next wave of users beyond the crypto-native community and push blockchain-powered experiences into the mainstream.
The Layer-2 chain is aiming to offer a seamless, blockchain-native environment where users can chat, transact, invest, and interact without needing multiple apps or complex wallets. The timing aligns with growing calls for better user experience in Web3, and the company is betting that vertical integration through the chain can deliver it.
Base Unveils Web3 “Everything App” At Los Angeles Conference
The launch of the new Base App was officially announced during a conference in Los Angeles, where the company laid out its vision for a blockchain-native future. In a promotional video shared during the event, the company declared: “Coinbase Wallet is now much more than a wallet. Your new home to create, earn, trade, discover apps, and chat with friends all in one place.”
The message was clear: The app isn’t just an upgrade—it’s a full transformation into a multi-functional Web3 platform designed to rival the utility of mainstream tech super apps. The video continued, “Move money. Bring your identity wherever you go. Own your social graph. Use markets 24/7. Chat with your friends.”
This sweeping vision includes tight integration with decentralized exchanges like Aerodrome Finance and Uniswap, enabling seamless token trading within the app. Users can access markets, execute trades, and interact with DeFi protocols without leaving the platform.
Coinbase CEO and co-founder Brian Armstrong echoed this strategic shift on X, writing: “Coinbase Wallet has evolved. The Base app is your new onchain home to post, earn, trade, chat, and connect.”
By combining DeFi, social media, identity, and communication, Base is positioning itself as a serious contender to build Web3’s first mass-market application. Whether this new direction succeeds will depend on adoption beyond the crypto-native crowd, but the foundation is being laid.
Coinbase (COIN) Nears Major Resistance
Coinbase Global Inc. (NASDAQ: COIN) is approaching a critical resistance level, with its stock trading at $398.20 after gaining +2.88% this week. The weekly chart shows a strong bullish trend, fueled by momentum that began in mid-May. After clearing prior resistance around $320, COIN is now testing the psychologically important $400 level—a zone that previously marked a major rejection point in early 2022.
Volume has picked up significantly during this recent rally, signaling strong institutional and retail participation. Technically, the 50-week moving average has crossed above the 100-week, confirming medium-term bullish momentum. Additionally, the 200-week moving average is flattening, which suggests the long-term downtrend may be ending.
A decisive breakout and close above $400 would open the door for a move toward the $450–$475 range, with the $500 mark acting as a potential magnet if bullish momentum continues. However, if the $400 barrier holds, a pullback to the $340–$360 area is likely, especially if broader market conditions weaken.
Featured image from Dall-E, chart from TradingView
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