As the crypto space continues to evolve—from the rise of Layer 2s to the tokenization of real-world assets—public relations has become a mission-critical function. For blockchain projects, the right PR agency can do more than land headlines; it can help build trust, attract users, drive token demand, and position a startup as a credible innovator in a crowded market.
We reviewed dozens of PR firms operating in the Web3 space and selected the top agencies based on strategy, execution, media access, traffic results, and alignment with blockchain-native goals.
1. Outset PR — Best for Strategic, Performance-Based PR
Website: outsetpr.ioBest For: Web3 startups and exchanges seeking visibility tied to real outcomes.
Outset PR stands out with its data-driven, boutique approach. Rather than pushing out templated press releases, the agency builds tailored campaigns based on real-time media analytics, product-market fit, and platform-specific narratives. Every initiative is crafted to match the client’s growth stage and audience priorities.
🔍 Why It’s #1
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Custom strategies over cookie-cutter packages
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Proprietary traffic amplification tech (e.g., Google Discover)
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In-house media analytics desk for targeting based on domain performance, geography, and visibility trends
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Focus on performance, not vanity metrics
Example: ChangeNOW, a crypto exchange, saw a sustained 40% boost in traffic after Outset PR executed a data-backed campaign using its in-house distribution engine.
Outset PR is ideal for teams that want long-term positioning and verifiable traction, not just momentary hype.
2. MarketAcross — Best for Scalable, Full-Stack PR
Website: marketacross.comBest For: VC-backed Layer 1s, exchanges, and DeFi projects with global reach.
MarketAcross offers end-to-end PR and content marketing services, combining guaranteed placements with ghostwritten content, SEO strategy, and influencer outreach. It has one of the widest networks in the crypto media landscape, with access to top-tier publications like CoinTelegraph, TechCrunch, and VentureBeat.
Highlights:
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Works with high-profile clients like
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Offers guaranteed coverage in major outlets
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Strong focus on content syndication, thought leadership, and SEO
MarketAcross is perfect for larger-scale projects that need high-volume media visibility, broad messaging, and fast execution.
3. Coinbound — Best for Influencer-Driven Growth
Website: coinbound.ioBest For: Meme coins, NFT projects, and Gen Z-facing blockchain brands.
Coinbound is a crypto-native marketing agency that leans heavily into influencer marketing, community management, and social growth. While it offers traditional PR as well, its core strength lies in creating viral momentum across platforms like X (Twitter), YouTube, TikTok, and Telegram.
Highlights:
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Large network of crypto influencers and creators
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Discord/Telegram community management
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SEO and link-building services
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Offers fractional CMO services for early-stage teams
Coinbound is ideal for brands that want to build retail hype, grow a loyal fanbase, and generate buzz quickly, especially during token launches or NFT drops.
4. NinjaPromo — Multi-Channel Marketing & PR for Crypto Startups
NinjaPromo is a global digital marketing and PR agency with deep roots in crypto, fintech, SaaS, and B2B. It combines data-driven marketing, media relations, and creative services to build visibility and credibility.
Highlights:
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Offers comprehensive services: press releases, influencer outreach, SEO, paid social, email campaigns, branding, and design
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Has helped clients raise millions during ICOs and expand across multiple markets —
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Reported metrics include 5× growth in subscribers, 2× community size, and improved engagement through PR programs
Best For: Blockchain brands seeking full-stack execution, mix of traditional PR and growth marketing, especially during token launches and multi-channel campaigns.
5. Lunar Strategy — Crypto Ecosystem Growth and PR Innovators
Lunar Strategy specializes in blockchain marketing, PR, community growth, and influencer campaigns—with a focus on sustainable ecosystem development
Highlights:
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Worked with 200+ clients and managed over 1,000 campaigns; helped raise over €200M in funding and invested €3M in influencer partnerships
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Offers integrated services: paid media, PR, community activations, brand strategy, social media, and thought leadership
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Known for data-informed storytelling and AI-enhanced content distribution—blending influencer-led campaigns with strategic PR exposure
Best For: Web3 projects seeking integrated, growth-focused marketing with PR, influencers, and community-building in unified strategy.
Best Crypto PR Agencies 2025
Agency
Core Strength
Best For
PR Style
Differentiator
Outset PR
Data-driven strategy + proprietary tech
Growth-aligned Web3 startups
Diagnostic, targeted PR
Traffic amplification via Discover + analytics
MarketAcross
Scalable, guaranteed media placement
VC-backed L1s, exchanges, DeFi
Broad media syndication
Large client network, fast execution
Coinbound
Influencer & social-first campaigns
NFT, gaming, Gen Z-facing projects
Viral growth & social buzz
Deep influencer network and community focus
NinjaPromo
Multi-channel marketing + PR
ICOs, SaaS, crypto startups
Hybrid PR + marketing mix
Creative campaigns backed by data and ROI
Lunar Strategy
Ecosystem-driven marketing + PR
Mid-sized Web3 / cross-functional teams
Integrated PR & community
Proven track record in ICOs and funding support
Choosing the Right Crypto PR Agency
Your ideal PR partner depends on your stage, goals, and narrative complexity:
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Need a thoughtful strategy and clear effect from the media coverage? → Choose Outset PR.io
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Looking to scale fast with access to tier-1 publications? → Go with MarketAcross
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Launching a meme coin, NFT project, or retail-heavy product? → Opt for Coinbound
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Want a comprehensive marketing suite? → go with
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Launching an ecosystem or funding round and want integrated PR? → consider Lunar Strategy
No matter the choice, the best PR agencies don’t just get you featured—they help you build credibility, trust, and long-term awareness in one of the most competitive industries in tech.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
