Gaining recognition and credibility is challenging in the fields of blockchain, crypto, and artificial intelligence (AI) – all forming a single Web3 ecosystem. These cutting-edge domains require a degree of expertise and proficiency that goes beyond traditional public relations. Web3 projects need not only attention but also precise and captivating storytelling to pique the interest of the broad public, investors, and media outlets as disruptive technologies continue to transform various industries at an unprecedented pace.
Today, we have a closer look at Outset PR, an agency that has established quite a reputation for itself. Whether you’re an emerging startup or an established player seeking to expand your presence, this review provides insights into the capabilities and distinctive approach of Outset PR to navigating public relations in Web3.
What is Outset PR?
Outset PR is a public relations agency specializing in crypto, blockchain, Web3, DeFi and token PR. Established in 2022 by Mike Ermolaev, a seasoned PR expert, media contributor, and crypto market analyst, the agency caters to a diverse range of clients – from small projects aiming to increase recognition to large-scale ventures looking to amplify their results. Thanks to its personalized approach to every project it collaborates with, Outset PR has rapidly become the talk of the town in the crypto industry despite its relatively recent founding.
What sets this agency apart is its commitment to authenticity and impact. It prioritizes understanding the core motivations behind its clients’ requests, ensuring each strategy is purpose-driven. The Outset PR team builds genuine connections and meticulously monitors every campaign it undertakes. Moreover, the agency holds a strong ethical stance, choosing to collaborate with projects that align with its values and offer real benefits to the crypto community.
Outset PR’s mission is clear: to elevate meaningful ventures and foster recognition and growth for those truly deserving.
Experience
Since 2017, Mike Ermolaev has honed his PR skills and gained invaluable experience across various roles. In 2019, he served as the Head of PR at FutureComes, where he refined his strategic communication skills. Following that, in 2020, he co-founded the TOPOS Digital Communications agency, further expanding his expertise as a manager. Before establishing Outset PR, Mike held roles as the Head of PR and Marketing at ChangeNOW and as the Head of PR and Content at Kikimora Labs, where he demonstrated his ability to lead teams and craft impactful promotional campaigns for several crypto product ecosystems.
During these years, Mike also focused on building his personal brand. His expertise soon caught the attention of major industry publications, leading him to provide market analysis for the Spanish and Brazilian editions of Cointelegraph. His expert opinions have been featured in prestigious media outlets such as Forbes, Business Insider, Nasdaq, and Investing.com.
Mike’s influence extended further with his signature series, “Crypto Opinion with Mike Ermolaev,” for Benzinga.com, where he engaged in insightful conversations with Web3’s influential figures such as Tether CTO Paolo Ardoino, Google Web3 executive Allen Day, and Ripple President Monica Long, along with word-famous celebrities like Prince of Serbia Philip Karageorgevitch, rapper French Montana, Guns N’ Roses drummer Matt Sorum, and many others.
Fueled by these rich experiences and a network of talented professionals, Mike brought together the brightest brains he had collaborated with over his career to start Outset PR. Today, the agency continues to seek out top talents in the Web3 space, benefiting from Mike’s dedication to staying at the heart of events.
Services
Outset PR offers a comprehensive range of services designed to cater to both startups and large enterprises, addressing the unique challenges and opportunities faced by each.
For startups, the agency focuses on essential strategies to attract investment, expand their user bases, enhance brand awareness, and establish thought leadership within their respective industries.
For larger enterprises, Outset PR provides robust support aimed at facilitating entry into new markets, bolstering PR activities, improving lead generation, managing brand image, and handling reputational crises.
The full suite of services offered by Outset PR includes:
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Strategic PR: Crafting and executing comprehensive PR strategies that align with clients’ objectives;
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Traffic Acquisition: Driving targeted traffic though a unique technology that combines the best practices of SEO and PR;
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Go-to-Market Support: Assisting in the launch and promotion of products or services in new markets;
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Media Coverage: Securing mentions in a variety of media outlets to enhance exposure;
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Tier 1 Outlets: Providing media coverage in high-profile publications;
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Newsbreak Promotion: Amplifying important announcements and milestones;
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Personal Brand Development: Building and supercharging personal brands by leveraging the agency founder’s unique experience;
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Content Creation: Delivering high-quality content that effectively communicates key messages;
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Search Engine Reputation Management (SERM): Monitoring and managing online reputation to ensure positive visibility and strong first impressions.
With these diverse offerings, Outset PR is equipped to support projects of any size in achieving their PR, communication, and growth goals within Web3. Each service’s effectiveness is validated by successful case studies, demonstrating that the agency doesn’t just assert its expertise – it backs it up with proven results.
Media connections
Outet PR works with an exceptionally broad network of 2400+ media to ensure that its clients’ stories are not just told but heard loudly across the globe. The agency’s ability to secure impactful mentions in media titans like Forbes, Business Insider, Cointelegraph, TechCrunch, Wired, Decrypt, and CoinDesk stands as a testament to its extensive media reach.
Among the closest and most cherished media partners that significantly contribute to Outset PR’s wide readership are Crypto Daily, Cryptopolitan, CoinFactiva, Coin Gabbar, and BitcoinBázis.
Portfolio and client testimonials
Outset PR has already collaborated with an impressive roster of projects, including Dash, XPANCEO, ChangeNOW, GoMining, Cryptopay, Choise.ai, Step App, BlastUP, and CYBRO, to name just a few.
Moreover, the agency’s site features testimonials from the executives of companies that have partnered with Outset PR. These testimonials highlight key qualities of the agency’s team like honesty, flexibility, attention to detail, impeccable communication, a highly professional approach to work, and endless opportunities for PR growth.
Transparency
Outset PR places a strong emphasis on transparency, ensuring that potential clients and partners have a clear understanding of who they are and how they operate. The agency proudly displays the entire team on its official site. From the founder and C-level executives to editors to operations and media managers, each member is introduced, fostering a sense of openness.
Recently, Outset PR has taken their commitment to transparency a step further by launching a blog. This platform not only showcases detailed case studies that demonstrate the agency’s successful collaborations with clients but also offers a behind-the-scenes look at the agency’s formation and journey so far.
To ensure easy accessibility and communication, Outset PR’s site also provides contact information, allowing clients to reach out to the agency at their convenience.
Reputation in the media
As for Outset PR’s reputation in the media space, CoinMarketCap emphasizes the agency’s expertise and the long-lasting connections its team has built since 2017.
Coinpedia praises Outset PR as a “rising star” under the leadership of its founder, who is credited with pioneering media partnerships as a PR tool in the crypto industry. The agency has also been featured in reputable publications, including CNBC, BeInCrypto, HackerNoon, CoinCarp, ADVFN, and others. This recognition reflects Outset PR’s influential role and forward-thinking methodologies.
Finally, Outset PR has been included to various listicles as one of the best agencies for ICO promotion, thanks to the custom technology it employs for traffic acquisition campaigns. Other publications have presented the agency as an excellent option for boosting AI projects and developing personal brands in Web3.
Further demonstrating its growing influence, Outset PR became the exclusive partner for the crypto.news 2024 awards. Building on its prior position as a partner of the Crypto Daily awards in 2022-2023, where Mike was part of the jury board, the agency’s association with prestigious industry events continues to solidify its reputation.
Conclusion
Outset PR is a remarkable agency with a strong foundation and an expansive network of over 2,400 media outlets. This reach is further bolstered by its unconventional founder, whose intriguing story is shared in depth in the agency’s first blog post. In an industry where transparency and openness are often lacking, Outset PR distinguishes itself by publicly showcasing its team.
Furthermore, all of Outset PR’s services are supported by successful case studies displayed on its site, reassuring potential clients that they can receive the help they need. Given its achievements and substantial growth since 2022, Outset PR is worth following as it continues to evolve and make waves in the Web3 PR landscape.
Although the agency’s youth may cause confusion for some, this is mitigated by the expertise of its team members, who range from PR talents to content specialists to legal officers, with years of background in the Web3 sector. For example, Alice Frei, Outset PR’s legal officer, provided commentary in an in-depth analysis of threats posed by bitcoin ATMs published by CNBC. Such mentions are clear examples of Outset PR’s professionalism.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
