In a move aimed at bringing cryptocurrencies closer to daily consumer habits, KuCoin Pay, the payment arm of global crypto exchange KuCoin, has entered into a strategic partnership with BitTopup, a digital marketplace specializing in mobile recharges, game credits, and gift cards.
The collaboration opens new avenues for crypto holders to use their assets in practical, everyday scenarios. Through this integration, KuCoin users can now spend a variety of digital currencies on BitTopup’s platform, gaining access to instant purchases of prepaid phone services, gaming top-ups, and digital vouchers.
For KuCoin Pay, the partnership marks another step in its broader effort to expand real-world crypto utility. Since its launch, the service has been focused on enabling secure and efficient transactions across both online and offline channels, forming partnerships that translate digital assets into usable value.
“At KuCoin Pay, our mission is to empower users to unlock the real-world value of crypto,” said Kumiko Ho, Head of Payment Business. “This partnership with BitTopup is another meaningful step toward that vision, making everyday payments faster, easier, and more accessible through digital assets.”
BitTopup, which has been steadily growing its footprint in the digital goods sector, sees the alliance as a way to further integrate cryptocurrencies into consumer routines.
“At BitTopup, our mission is to bring digital assets into everyday life,” said Amit Kuma, CEO of BitTopup. “Partnering with KuCoin Pay moves us closer to that vision, delivering faster processing, a smoother experience, and broader accessibility for everyday payments.”
As part of the launch campaign, users who make purchases via KuCoin Pay on the BitTopup platform will receive a 2% discount, valid through November 12, 2025.
The initiative highlights a shared ambition between the two companies: making crypto more than just a speculative asset by embedding it into real, everyday use cases.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
