Silence from Elite Media on Bitcoin’s Record Quarter: Are They Out of Touch with Cryptocurrency Innovation?
Overview
As the crypto and blockchain industry continues to evolve, market intelligence firm Bitcoin Perception recently released a report shedding light on the mainstream media’s coverage of Bitcoin in the second quarter of 2025. The findings revealed a significant level of polarization among 1,116 articles published across 18 major outlets, with 31% portraying a positive sentiment, 41% neutral, and 28% negative.
One striking observation made by the firm was the lack of coverage from prestigious financial publications like The Wall Street Journal, the Financial Times, and The New York Times. Despite Bitcoin‘s impressive performance over the past decade and its increasing integration into corporate treasuries and ETF markets, these elite outlets only published a handful of articles on the subject.
On the flip side, high-volume financial media outlets such as Forbes, CNBC, and Barron’s stepped in to fill the narrative gap. Forbes, for instance, delved deep into retail and institutional adoption, with a significant 43% positive sentiment in their 194 Bitcoin-related articles. CNBC focused on Bitcoin‘s impact on banking, finance, and investment vehicles, aligning their coverage with market developments rather than sticking to traditional viewpoints.
Fortune and Barron’s also had their unique takes on Bitcoin, with the former maintaining a balanced sentiment while the latter showed a more split sentiment in their coverage. Traditional news outlets like The Independent and Fox News took a predominantly negative stance on Bitcoin but acknowledged its growing relevance in various sectors.
Bitcoin Perception coined the term “ostrich strategy” to describe the limited coverage from elite financial media, attributing it to institutional reluctance rather than Bitcoin‘s legitimacy issues. This approach, according to the report, creates information asymmetry for institutional investors who rely on these outlets for market insights.
In conclusion, the report underscores the need for a more balanced and comprehensive media coverage of Bitcoin to provide a clearer picture for investors and the general public. As Bitcoin continues to make waves in the financial world, it’s crucial for media outlets to adopt a more nuanced approach to reporting on this rapidly evolving industry.
