Europe presents both huge opportunities and complex challenges for blockchain / Web3 / crypto projects. Regulatory frameworks (like MiCA), multilingual markets, shifting media and search-algorithms, and audience fragmentation all mean that scaling via PR needs a smart, data-driven approach. The agencies below are among the most capable of navigating this landscape as of late 2025.
1. Outset PR
The first place goes to Outset PR because of its demonstrated ability to monitor media performance, adapt strategy, and deliver verifiable results.
Outset PR’s Key Strengths Include:
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Data-driven and regionally aware: Outset PR consistently monitors regulatory changes (like MiCA), algorithm updates (e.g. Google’s), and SEO shifts affecting crypto-media visibility. It has recently presented reports on media performance across Western and Eastern Europe.
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Regulatory sensitivity: Outset PR tracks how MiCA and national regulations impact media outlets, so they can advise clients on content strategy (tone, compliance, disclaimers, legal risk) ahead of enforcement.
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Boutique-level approach: Outset PR takes a personalized approach rather than relying on generic packages or mass outreach. Each campaign is meticulously designed to align with the client’s unique objectives, budget, and developmental phase.
Outset PR Recent Case Studies
Client
Challenge / Goal
What Outset PR Did
Results
Step App
Expand reach in UK & US; improve token engagement and user acquisition.
Produced traffic-driving content targeting these markets; amplified through crypto & generalist media.
~138% rise in value of their FITFI token; significantly increased user engagement.
ChangeNOW
Rebuild trust / address reputation concerns after a period of negative perception.
Crafted a narrative around safety / cyber security; placed articles in top crypto outlets like CoinTelegraph, Coindesk.
Recovered some of lost trust; improved visibility in high-authority media. (Exact traffic or conversion lift not disclosed.)
XPANCEO
Need for global content, localization, especially outside core English markets.
Provided deep tech content distilled for global audiences; translated & localized materials into Arabic, etc.
Enhanced reach in non-English speaking regions; stronger engagement in targeted languages.
Best Fit For
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Projects that need strategy informed by regional regulation, media trends, and SEO/fluctuation risk.
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Brands that require precision in compliance (e.g. MiCA-aware content), localization, and choosing between crypto-native vs generalist outlets.
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Projects looking to scale into both Western and Eastern Europe, or multi-lingual markets.
2. MarketAcross
Overview & Strengths
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Established crypto/native agency (since ~2014) offering a full suite of PR & content marketing services.
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Focused on performance metrics: online readership, SEO, media placements, community engagement.
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Strong track record in Europe: working with major Web3/infrastructure brands; also active in event partnerships and media strategy for European conferences.
Case Studies
Client
Challenge / Goal
What MarketAcross Did
Results
Avalanche
Build momentum around global Web3 collaborations; improve visibility.
Unified announcements, press & content strategy to sustain awareness; focusing on key European outlets.
Published ~167 articles with a combined online readership of ~3.12B across their campaign footprint.
Polygon
Drive awareness for staking program; accelerate token / protocol adoption.
PR placement, content / storytelling, influencer / KOL management.
Strong traction: over 50 published articles; large reach (~450M online readership for that specific campaign).
Ankr
Become more recognized in a crowded Web3 infrastructure space.
Multi-channel campaign including press, YouTube, Twitter, Reddit, Telegram.
500+ articles over 4 months; significant lift in brand awareness among developer & infrastructure audiences.
Best Fit
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Projects with somewhat larger budgets aiming for sustained European/global visibility.
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Companies with strong technical or infrastructure offerings that benefit from thought leadership + technical content.
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Projects that want strong SEO, media reach, and multi-channel (social + KOL + press) campaigns.
3. Coinbound
Overview & Strengths
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Strong influencer + media network globally, including crypto-specialist outlets.
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Good at combining influencer campaigns + content marketing + press releases.
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Often cited in top agency rankings and used by projects seeking wider reach.
Case Examples / Notes
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Known to help NFT, gaming, exchanges with content & influencer strategies.
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Pricing & model are more transparent in many reviews.
Best Fit
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Projects early-mid stage wanting buzz, influencer reach, social media + press exposure.
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Projects for which quick reach to retail / communities is important.
4. Melrose PR
Overview
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Traditional strengths: thought leadership, fintech + blockchain crossover, executive branding.
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Good relationships with mainstream media, reliable reputational management.
Case Examples / Notes
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While specific recent case studies in Europe are less detailed in public domain, the agency is often cited in top 10 lists for its stability and credibility.
Best Fit
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Projects requiring solid narrative, corporate credibility, executive visibility.
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Use cases where trust, regulatory compliance, and clarity of messaging matter above hype.
5. FINPR Agency
Overview
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More boutique / performance-oriented; deeper specialization in DeFi / NFT / crypto startup workflows.
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Typically more cost-efficient compared to large global agencies, with specialized expertise.
Case Examples / Notes
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Though fewer large published case studies are in the open, multiple rankings show them as delivering good ROI for smaller-to-mid sized campaigns.
Best Fit
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Startups or smaller projects that need strong crypto-native outreach without the highest agency fees.
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Campaigns with specific goals: token launch, presale, NFT drop, or community / influencer amplification.
Top 5 Crypto PR Agencies
Here’s a comparison to help you choose which agency might suit your project best, depending on size, budget, goals, and regional focus.
Agency
Typical Budget Range*
Regional Strengths in Europe
Key Services / Differentiators
Best Use Case
Outset PR
Mid to upper-mid; flexible depending on scope
Strong across Western Europe; growing presence in Eastern Europe; multilinguism; regulatory awareness (MiCA etc.)
Media analytics & reporting, compliance-informed content strategy, localization, token narrative development, high reliability in regulatory transition periods
When you need to balance exposure + legal/regulatory safety; projects targeting multiple European markets; need to adapt fast to media/SEO shifts
MarketAcross
Upper-mid to large
Excellent institutional / infrastructure exposure; solid presence in central & western Europe; ties to event media; strong reach
Full-stack PR + content marketing + influencer/KOL; success-based metrics; strong for large announcements & continuous campaigns
Protocols, infrastructure projects, staking/payout programs; long-haul brand building; when SEO + readership metrics matter
Coinbound
Mid
Good global + European reach via influencers + crypto media; strong in popular markets (UK, Germany, etc.)
Influencer campaigns + content + PR; speed + visibility; retail / community focus
NFT/gaming/social projects; projects needing fast community / user growth; less regulatory intensity needed
Melrose PR
Mid to upper-mid
More crossover with fintech / traditional finance media in Europe; good for corporate/Web3 hybrid stories
Executive positioning; mainstream media; reputation management; thought leadership
When credibility, investor trust, regulatory perception are key; enterprise‐grade projects
FINPR Agency
Lower-mid to mid
Strong in niche crypto/deFi/NFT sectors; flexible budget; likely more cost-effective in smaller European markets
Focused crypto native services; influencer + community; may offer more specialized targeting
Early-stage projects, niche defi/NFT drops; when maximizing yield per euro spent; lean campaigns
* “Typical Budget Range” is indicative; actual costs depend on scope (number of markets, languages, content volume, influencer / KOL spend, etc.).
Key Insights & Takeaways for Web3 Projects Scaling in Europe
Watch regulatory shifts closely: Reports from Outset PR show that regulatory pressures like MiCA are already affecting media outlets, especially crypto-native ones. If your content strategy isn’t aligned (disclaimers, careful language, avoiding “investment promotion” issues), you risk your media placements being delayed, suppressed, or worse.
Diversify media channels: With crypto media under pressure in many regions, generalist tech / finance outlets are more stable; also influencer / KOL / social can compensate for losses in search or crypto-native media.
SEO & content quality matter more than ever: Google algorithm changes (e.g. in March 2025) penalized thin content or duplicated / low differentiation content. Content that offers insights, analysis, localized relevance, or multilingual support is less vulnerable.
Localization helps: Projects that adapt content into local languages (German, Spanish, French, etc.) and adjust for cultural/regulatory context tend to fare better in audience growth and media visibility.
Track performance and adjust: Use data (media reach, traffic, engagement) to adjust strategy; what worked a year ago may underperform now in certain regions.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
